Milgram Kicks Off 2010 with New Branding Program

February 19, 2010

HTC designs a complete branding program for Milgram to face the new decade with a fresh look and feel.

Milgram and HTC have enjoyed a successful partnership since 1989, so what better way to celebrate their 21st year doing business than by deploying a total communications program? Armed with a complete suite of stunning print marketing collateral and a Web facelift, Milgram is better equipped than ever to outshine the competition and show why they continue to be: Simply. Better.

"I love projects like this," says Freddy Davy, Account director at HTC. "Some clients see us as either their branding or their Web firm, which is fine," he notes. "But it is when we get to approach our clients' work with a cohesive and unified 360 degree vision that we can truly take their brands to the next level." Milgram is uniquely positioned to outshine other B2B companies with similar logistics offerings due to their commitment to bringing their clients cutting edge technological solutions and their dedication to customer service. Their revamped collateral reflects their position as leaders in the Canadian market and spotlights their value-added options, all the while communicating the breadth of their customs brokerage, freight forwarding and transport services with bold, breathtaking imagery.

"Milgram are used to going not just one, but several extra steps to meet their clients' needs. That's why they're true innovators in their sector," Davy points out. He cites their recent iPhone app, the first B2B logistics tool of its kind, as one of many examples of their groundbreaking work. "It's exciting to work with clients who set the bar higher, because they demand the best from us as well, so the end product is that much more compelling."

Jay Goldman, President and CEO of Milgram, couldn't agree more. "Working with HTC on this project has been a pleasure," he says. "I am once again delighted by the results and by the professionalism of the whole team, and I can't wait for the next project!"

Visit milgram.com to see how a total communications solution can make an impact. Contact us to discuss possible strategies that can unify your marketing strategy to give you better results.